"Architecting the Cloud: How EAs should think about Cloud Computing," CloudCamp Winston-Salem, Inmar, 2601 Pilgrim Court, Winston-Salem NC, December 12, 2011.

"Architecting the Cloud: How EAs should think about Cloud Computing," Enterprise Architecture Conference Europe 2011, London, UK, June 10, 2011.

"Architecting the Cloud: How EAs should think about Cloud Computing," Cloud Expo, New York, NY, June 7, 2011.

"Converting Legacy Assets to SOA," Webinar for Nexaweb, February 10, 2011.

"HTML5 and its Impact on Enterprise Architecture," Webinar for Kaazing, October 25, 2010.

Service Orient or Be Doomed! How Service Orientation Will Change Your Business, John Wiley & Sons, February 2006.
Also published in Korean.

“The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. In an industry full of experts of many stripes, Ron and Jason are the real thing: savvy, experienced, and realistic. They have produced a must-read book for management."

— Paul Lipton, Senior Architect, Unicenter Web Services and Application Management Computer Associates

“This is by far the finest publication on SOA of our time. From cover to back, Service Orient or Be Doomed! strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand."

— Duane A. Nickull Senior Standards Strategist, Adobe Systems, Inc. Chair, OASIS SOA Reference Model Technical Committee Vice chair, United Nations CEFACT (UN/CEFACT)

“If you're looking for a guide that's based on reality, this is it. These guys know how you can service-orient your enterprise and have the best chance of success. This book is the best SOA tool you can buy. I'm recommending it to everyone."

— Dave Linthicum, CEO, BRIDGEWERX

“Jason and Ron are experts on Service-Oriented Architecture (SOA) and have written the first book that is aimed at helping a nontechnical businessperson understand why the SOA computing revolution is critical to business. Rather than provide a nerdy death via buzzword book, Jason and Ron take a humorous, clever, and insightful romp through this new technology and how it impacts business in general."

— Brad Feld, Mobius Venture Capital

Authors Jason Bloomberg and Ronald Schmelzer—senior analysts for highly respected IT advisory and analysis firm ZapThink—say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do. This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes. Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from "stuck" to "competitive."

XML and Web Services Unleashed, SAMS Publishing, 2002

The Extensible Markup Language is changing the way that information is being stored and exchanged. It is also changing the very way that we think about data. XML and Web Services Unleashed allows you to unlock this new power and get you well on your way towards developing XML applications and systems that enable your most important business processes, or your simplest visions for data representation and exchange.

Written for those already familiar with many of the concepts of XML, but still not sure how to make best use of the technologies, this book helps you become a more advanced user of XML. This book covers all the necessary topics from the basics of Document Type Definitions (DTDs) to the more advanced topics in XML database integration and the semantic web. This book is designed to be the only XML book that the reader will ever need on their shelf. XML is a standard and has become the common thread facilitating very different computer applications communicate by categorizing and tagging the data, reading, interpreting, sorting and linking the results.

Within this book you will find coverage of important existing and emerging XML Standards as well as many varied and popular implementations of XML in this 21st century. We include WSDL, UDDI, SVG, ebXML Microsoft's .NET, which is the world's largest XML implementation to date and the Semantic Web which is just now being articulated.

Web Page Scripting Techniques, Hayden Books, 1996.
Also published in Japanese.

This is the only book to help Web publishers bring all of the popular Web scripting techniques into to their Web sites with a design sensibility. Simple step-by-step information on deconstructing Web pages using the latest techniques in scripting.

•  Expert advice teaches Web publishers which coding structure to use and when
•  Hundreds of specially selected Web pages broken down into easy to understand tutorials
•  CD-ROM includes hundreds of Web page templates, HTML code ideas, and scripting procedures

Recent Articles

"Garbage in the Cloud," December 13, 2011.

"The Secret to a RESTful Cloud," November 22, 2011.

"Architecting Beyond Cloud Computing’s Horseless Carriage," November 8, 2011.

"The Right End of REST," October 9, 2011.

"Where is the SOA in REST-based SOA?" September 14, 2011.

"REST-Based SOA: an Iconoclastic Approach," August 4, 2011.

"Cloud Computing: Legal Quagmire," July 5, 2011.

"The Keys to Enterprise Public Cloud," June 21, 2011.

"BASE Jumping in the Cloud: Rethinking Data Consistency," June 1, 2011.

"Cloud Multitenancy: More than Meets the Eye," May 25, 2011.

"Data Remanence: Cloud Computing Shell Game," May 19, 2011.

"Failure is the Only Option," May 3, 2011.

"Learning the Right Lessons from the Amazon Crash," April 26, 2011. Also published in German.

"Cloud Brokering: Building a Cloud of Clouds," April 19, 2011.

"Why Nobody is Doing Enterprise Architecture," April 5, 2011.

"'Garbage in, garbage out' -- with a 2012 twist," ZDNet, December 18, 2011.

"Three questions about REST's role in SOA," ZDNet, September 16, 2011.

"Can You See Me Now?" Fed Tech Bisnow, August 24, 2011.

"Thought Leaders in the Cloud: Talking with Jason Bloomberg of ZapThink," Microsoft TechNet, June 15, 2011. Also published in Chinese.

"Architecting the Cloud at Cloud Expo New York: How EAs Should Think About Cloud Computing," PRLog, June 1, 2011.

"Amazon EC2 Outage Explained and Lessons Learned," InfoQ, April 29, 2011. Also published in Japanese.

"Enterprise Architecture Paying off at Del Monte," ITBusinessEdge, April 25, 2011.

"Is 'Cloud of Cloud' the same as Cloud Brokerage?" ebizQ, April 22, 2011.

"A Clear-eyed View of the Cloud," ITBusinessEdge, April 21, 2011.

"What Is Enterprise Architecture?" InfoQ, April 19, 2011. Also published in Japanese and published in Chinese.

"Who’s Not Doing Enterprise Architecture?" Sys-Con Media, April 6, 2011.

"Cloud Computing From 'Agile Cloud Integration' to 'Zero Latency'," Cloud Computing Journal, February 15, 2011.

"Is World IPV6 Day the New Y2K?" ReadWrite Cloud, February 4, 2011.

"The Quiet Synergy Between SOA and BPM," ebizQ, January 31, 2011.

"Is the Web Losing Ground on Freedom, Interoperability?" ITBusinessEdge, November 26, 2010.

"ZapThink on Enterprise IT Trends in The Next Decade," InfoQ, November 16, 2010.

"A Private Cloud - it is just a non-Public Cloud," ebizQ, October 30, 2010.

Testimonials

“I appreciate a lot that you kept the course vendor independent and stressed the architecture rather than the technology. That was the most valuable lesson that I took away from the course, which one should apply broadly in our industry."

— Anton Kalkovski, Canadian Bank Note Co.

“Jason and his team are thought leaders in EA, SOA, and Cloud Computing. I have attended one of Jason’s 4 day bootcamps and must say it was the best training I have ever attended and is totally vendor and methodology agnostic."

— Mike Kavis, Vice President Digital Promotions Systems, Inmar

“Jason is indisputably one of THE capacities in SOA today. His profound technical understanding and excellent communication skills in both writing and speaking allow him to ‘get across’ SOA to a variety of stakeholders, from architects to business folks alike. Thank you for having shared some of your expert SOA know-how with me and my colleagues at IPT."

— Michael Vorburger, Consultant / IT Architect, IPT Innovation Process Technology Inc.

“ZapThink adds strategic value to my team on a daily basis. As we help our market pioneer enterprise-capable SOA, ZapThink’s analysis consistently sharpens our understanding and selling skills."

— Mark Rogers, VP Partnerships, IONA Technologies

“ZapThink’s work is innovative, and their conclusions spot-on. The analysts at ZapThink are not only leading the market with their research and insight, but they are also making an impact on the market as a whole."

— David Linthicum, visionary, thought-leader

“ZapThink is one of the most authoritative sources of XML and Web Services research, analysis, and insight since they were first founded. ZapThink has provided the industry the information it needs to make informed decisions about how to best use the emerging technologies for content, computing, and data exchange. We are thrilled to be working with ZapThink to offer this service to our membership."

— David Steinhardt, President, IDEAlliance

Globally recognized thought leader and IT industry analyst in areas of Service-Oriented Architecture (SOA), Enterprise Architecture, Business Transformation, Cloud Computing, and Enterprise Integration. Advise and assist IT executives, Enterprise Architects, and architecture teams on best practice approaches to achieving business agility, continuous business transformation, effective enterprise architecture, and successful IT governance

ZAPTHINK, A DOVÈL TECHNOLOGIES COMPANY, McLean VA (August 2011- present)
– President

In August 2011, Dovèl Technologies acquired ZapThink LLC as part of its continuing strategy to expand its scope, capabilities, and thought leadership in SOA and Cloud Computing and related technologies. ZapThink is now a wholly owned subsidiary of Dovèl Technologies. By joining with Dovèl, ZapThink is able to draw on the expert resources within the company and their real-world experience in implementing Cloud and SOA in federal systems. This expanded pool of talent and experience enriches the training experience and allows ZapThink to create more customized courses to further educate the market on the realities of SOA and Cloud.

IDC, Framingham, MA (2001)
- Program Director, Online Retail Research

Managed consumer vertical market research in the eBusiness Advisory Group.

WAVEBEND SOLUTIONS (now Hitachi Consulting), Atlanta, GA & New York, NY (2000 – 2001)
- Acting Vice President/Director Of Technology, East Coast

Senior technology manager/project manager/engagement manager. Led technology efforts across eCommerce/Web solutions, client/server, package implementation, and network infrastructure offerings. Provided high-level eBusiness thought leadership across company; guided the company in developing a comprehensive eBusiness solution offering.

EHATCHERY, LLC, Atlanta GA (2000)
- Chief Business Architect & Director Of Client Services

Defined and documented best practices across technology, strategy, marketing, business development, legal, finance, operations, fundraising and entrepreneurship disciplines.

USWEB/CKS (later marchFIRST), Atlanta, GA (1999 – 2000)
- Senior Manager

Lead technologist for troubled $4 million electronic brokerage startup. Managed project that consisted of creating a complete brokerage business from the ground up. Led cross-functional teams that built rapid-to-market eBusiness solutions for large corporate clients.

TRANSNEXUS, LLC, Atlanta, GA (1998 – 1999)
- Head Of Product Management & Director Of Web Technology

Product manager, project manager, architect and developer for telecom eCommerce startup.

PNC BANK, Pittsburgh, PA (1997 – 1998)
- Lead Programmer/Analyst

Internet developer on Electronic Banking team.

LIGHTHOUSE SYSTEMS, INC., (now M.J. Brunner Inc.), Pittsburgh, PA (1995 – 1997)
- Director Of Advanced Technology & Production Manager

Production manager, project manager, and account manager for Web development startup.

Education & Training

MA, Mathematics, University of Pittsburgh.

MA, History & Philosophy of Science, University of Pittsburgh. Mellon predoctoral fellow.

BA cum laude, Physics, Pomona College, Claremont, California. Phi Beta Kappa.