"An excellent course. All CEOs and CIOs should attend. As inventor of enterprise achitecture, John Zachman has obviously encountered a good many implementation problems and gives some great advice on how to overcome them."

In high growth industry like Telecom, Airlines, Finance, Insurance, Retail, Manufacturing, Energy, etc. senior management is constantly looking for innovation.They are facing the daunting task of aligning the IT systems with business goals to ensure competitiveness without much success.

Very often, CXOs find themselves in the middle of chaos wherein the enterprise spending more than $100 million per year to develop and maintain information technology systems which are not able to support changing business requirements.

In fact, there is growing need to consolidate the multiple line of business (LOB), face the complexity of rationalizing 70 or 100 plus IT systems and task of mapping their relevance to the enterprise profitability.

Enterprise Architecture (EA) is a comprehensive framework used to manage and align an organization's business processes, Information Technology (IT) software and hardware, people, operations and projects with the organization's overall strategy. A strong Enterprise Architecture process helps to answer basic questions like: What are the organization's business processes and how is IT supporting those processes?

The Zachman Framework has become de facto standard for Enterprise Architecture for aligning the business goals with Information Technology Investments world over.

It's not surprising to note that why Fortune 2000 companies are using this framework as a blueprint for ensuring business improvements, cost reductions as high as $500 mn (and more) and increasing the opportunities to collaborate with partners across the multiple market segments and crossing the geographical boundaries.

With its growing consumer market, UAE is gearing to become a major base for the product development firms and new technology companies, This conference will provide an opportunity to the architects, program managers, CIOs and CTOs to share knowledge of innovative architecture which represents the next generation of organizational practice.

The objective of this one day Conference by John Zachman is to build an understanding of the concepts of Enterprise Architecture and develop a sense of urgency for implementing those concepts in a modern enterprise. It will greatly improve your chances for a successful implementation of enterprise information architecture.

Make no mistake, such an implementation is a daunting task with opportunities to fail lurking in many places. As inventor of enterprise architecture, he has obviously encountered a good many implementation problems and gives some great advice on how to overcome.