Business categories	Finalist
Business Intelligence and Analytics

Company Name	Nomination	Description
ICICI Bank Limited	Leveraging the use of Technology and Analytics in Debt Management	The project which was initiated in the month of June2010, is a complete inhouse development using SAS. Transparent implementation of the most evolved collection strategies, improved efficiency across the board, cost-optimization better customer-experience, higher retention levels and reduced operational costs are the major benefits of this Architecture initiative.