The purpose of the SOA initiative was to achieve simplification of the Game Group architecture and therefore reduce the overall cost of the IT infrastructure of the group whilst improving the ability of the IT group to respond to the need for the business to innovate in response to changes in the retail market for gaming. New Digital Services to support Game’s business strategy, EDI introduction to enable supplier integration with associated cost reduction and efficiency improvements and ESB Delivery on time to support major multi channel delivery are a few of its benefits.